Performance Marketer

Summary

Roles and Responsibilities

• Develop and execute performance marketing strategies across multiple digital channels including PPC, social media, and affiliate marketing.
• Analyze campaign performance data to optimize spend and improve conversion rates.
• Lead and mentor a team of digital marketing professionals to achieve departmental goals.
• Collaborate with product, sales, and analytics teams to align marketing efforts with business objectives.
• Manage budgets and allocate resources efficiently to maximize ROI.
• Stay updated with the latest trends and technologies in digital marketing and performance advertising.
• Implement A/B testing and conversion rate optimization techniques.
• Prepare detailed reports and presentations for senior management.
• Ensure compliance with data privacy regulations and industry best practices.
• Drive innovation by exploring new marketing channels and tools.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of proven experience in performance marketing roles.
• Strong analytical skills with proficiency in marketing analytics tools.
• Expertise in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Experience managing large marketing budgets and teams.
• Excellent communication and leadership abilities.
• Knowledge of SEO, SEM, and content marketing is a plus.
• Ability to work in a fast-paced, dynamic environment.
• Certifications in digital marketing or analytics are advantageous.
• Strong problem-solving and strategic thinking skills.